Cash vs Accrual Accounting: The Best Method for Startups

In the thrilling world of startups, making the right decisions early on can determine success or failure. One such pivotal choice is your accounting method. Cash vs accrual accounting – which should you choose? Dive in with us to uncover which method of accounting best suits your startup’s needs.

Cash vs Accrual Accounting: Understanding the Basics

Cash Accounting:

With the Cash Accounting method, income is recorded when received and expenses are recorded when paid.
Cash accounting is a simple accounting method used by small businesses and startups that makes it easy to track cash flow and manage day-to-day finances.

Cash accounting, also known as the cash basis accounting method, records transactions when cash is received or paid. It is a simple and straightforward method often used by small businesses or sole proprietors – especially those dealing primarily with cash payments. With cash accounting, revenue is recognized when customers pay for goods or services, and expenses are recorded when payments are made to suppliers or vendors. The cash method provides a clear and immediate picture of a business’s cash position, making it easy to track cash flow and manage day-to-day finances.

Pros: Cash basis accounting is easy to use, enabling most small business owners can manage their books without hiring expert help, giving a clear picture of how much cash your startup actually has.

Cons: Cash accounting may not accurately reflect your startup’s financial health, especially if there are significant outstanding payments, receivables, or inventory.

Accrual Accounting:

Accrual basis accounting provides a more complete picture of a business's finances over a period of time.
Accrual accounting is more intricate and provides a more comprehensive view of a company’s financial health and performance over time. However, without careful monitoring, it might not accurately reflect cash on hand.

Accrual accounting (or accrual basis accounting), on the other hand, records revenue and expenses when they are incurred, regardless of when the actual cash is received or paid. This method provides a more complete picture of a business’s financial position and performance over a specific period of time. By matching revenue with its associated expenses, accrual accounting gives business owners a clearer understanding of their financial health and helps them plan for future cash flows.

Pros: Accrual basis accounting offers a more comprehensive view of a company’s financial health and performance over time.

Cons: Accrual accounting is more intricate, and without careful monitoring, it might misrepresent your immediate cash position.

Deep Dive: Cash Accounting

Cash accounting might be a fit if your startup operates with simple transactions and prioritizes cash flow. It’s intuitive – if you receive cash, record it; if you make a payment, record it. But this simplicity might be deceptive for startups on a growth trajectory or those that deal with large credits. For example, even if a product is sold, the revenue isn’t recognized until the cash is in hand, potentially masking a business’s financial performance.

There are several advantages to using cash-basis accounting. First, it is a straightforward method that is easy to understand and implement, which is particularly beneficial for business owners who may not have a background in accounting.

One of the main benefits of cash-based accounting is its immediate reflection of cash flows. It provides a real-time snapshot of a business’s cash position, showing exactly how much money is coming in and going out at any given time. This can help business owners manage their day-to-day finances more effectively, ensuring that they have enough cash on hand to cover expenses and make strategic investments.

However, there are also some disadvantages to cash-basis accounting. One major drawback is that it may not provide an accurate financial picture for the business. It excludes outstanding invoices and bills, which can result in an incomplete representation of the business’s financial health. This can make it challenging for business owners to assess their profitability and make informed financial decisions. Additionally, cash accounting may not be suitable for rapidly growing businesses or those with complex financial transactions.

Deep Dive: Accrual Accounting

For startups with complex operations or those aiming to woo investors, accrual accounting tends to be the preferred choice. In these instances, it captures the company’s financial activities more accurately, reflecting obligations and entitlements, not just cash transactions. However, effectively managing cash flow requires a keen eye since the bank balance might not always match the profit or loss statement.

Accrual accounting has several advantages and disadvantages for businesses. Let’s explore them in a simplified manner!


1. Accurate Financial View: Accrual basis accounting may provide a more accurate picture of a business’s financial situation. It takes into account expenses and sales when they occur, giving a comprehensive view of a company’s financial health over time.

2. Helps Businesses with Large Inventories: Accrual accounting benefits businesses with substantial inventories. It records expenses when goods are received, even if the payment is delayed. This ensures that the financial position accurately reflects the value of the stock.

3. Suitable for Rapidly Growing Businesses: Accrual basis accounting is ideal for businesses experiencing rapid growth. It allows them to account for sales and expenses as they happen, capturing the true financial impact of their expansion.


1. Complexity: Accrual accounting can be complex, requiring a good understanding of accounting principles. It may be challenging for individuals with limited accounting knowledge to implement and interpret accrual-based financial statements.

2. Detailed Record-Keeping: Accrual accounting necessitates meticulous record-keeping. Tracking accounts receivable and accounts payable requires consistent and accurate documentation, which can be time-consuming and may call for specialized software.

3. Potential for Cash Flow Mismanagement: While accrual accounting provides a long-term financial view, it may not accurately reflect a business’s short-term cash position. This can lead to potential cash flow mismanagement if companies rely solely on accrual-based reports.

Comparing Cash vs Accrual Accounting for Startups

  • Scalability: Accrual accounting is better equipped to handle growth and diverse transactions.
  • Financial Reporting: Accrual-based accounting provides a nuanced financial picture, whereas cash-basis accounting is more direct.
  • Investor Perception: Sophisticated investors often lean towards accrual accounting as it gives a clearer picture of a startup’s potential profitability.
  • Tax Implications: Accrual accounting allows more flexibility in timing and recognition, which can be advantageous for tax planning.
  • Cash Flow Management: Cash-based accounting is straightforward, but accrual accounting requires meticulous cash flow tracking.

Factors to Consider When Choosing An Accounting Method for Startups

Several vital factors must be considered when choosing an accounting method for startups. Here are some key factors that can help make the decision:

1. Size of the Business: The size of the business plays a role in determining the most suitable accounting method. Smaller companies may find the cash method more appropriate, while larger businesses may need the more comprehensive accrual method.

2. Business Growth and Scalability: Consider the business’s growth plans and potential scalability. If the startup has plans to expand rapidly, the accrual method may be recommended as it captures the true impact of growth.

3. Available Financial Expertise: Evaluate the level of financial expertise available within the organization. Accrual accounting requires more detailed record-keeping and may require greater financial expertise, while cash-based accounting is often simpler and easier to understand.

4. Nature of Business Transactions and Operations: The nature of the startup’s transactions and operations should also be considered. The accrual method is likely more suitable if the business carries inventory or has significant prepaid expenses.

5. Lender and Investor Requirements: Consider the requirements of potential lenders and investors. Some lenders and investors may prefer or even require the use of accrual accounting to get a clearer picture of the startup’s financial position.

6. IRS Requirements: The IRS has specific requirements for choosing an accounting method based on the startup’s gross receipts. Understanding and complying with these requirements is essential when selecting an accounting method.

Real-Life Examples

Cash vs Accrual Accounting Real-Life Examples: Dog groomer chooses cash while consultant chooses accrual
Cash accounting works well for a dog groomer, while accrual accounting is best for a consultant with retainer clients.

A local dog groomer thrives using the cash basis method because they are paid by cash, check, or credit card when their service is provided – also known as Cash on Delivery (COD). They are happy serving their local clientele because they don’t have to maintain a lot of inventory and don’t need a lot of credit. Cash accounting makes it easy for them to see how much cash they have on hand and manage their day-to-day operations efficiently. They love the simplicity of cash accounting. After we helped them set up their accounting software, they could keep up with the daily transactions on their own without hiring a bookkeeper.

On the other hand, a consulting firm switched to accrual accounting because they offer their services on a retainer basis – clients pay a fee to reserve or retain a certain amount of consulting time for future use. Retainers mean the consulting firm has deferred revenue, making cash accounting unsuitable.


Both cash and accrual accounting have their strengths and challenges. For startups, the best choice hinges on the nature of operations, growth ambitions, and financial management capacities. In some cases, startups may begin with cash accounting and transition from cash to accrual accounting as they expand.

As with all significant decisions in your startup journey, assessing your needs and seeking guidance is essential. Consider consulting a financial advisor or accountant to ensure your choice aligns with your startup’s goals and growth strategy. Your accounting method is more than just numbers – it’s the story of your business’s financial health. Choose wisely!

Avatar for Scott Meister, CPA

Scott Meister, CPA

I help small businesses, accountants, bookkeepers, office managers, and business owners with their accounting needs. I’ve used QuickBooks since 2002 and train folks on how to use it efficiently. I create high-quality video training tutorials for QuickBooks and post them on Certifications include: Certified Public Accountant (CPA) | Certified Bookkeeper (CB) | Advanced Certified ProAdvisor for QuickBooks Desktop | Advanced Certified ProAdvisor for QuickBooks Online | Certified ProAdvisor for QuickBooks Enterprise | Certified ProAdvisor for QuickBooks Point Of Sale